marginal pricing

marginal pricing
/ˌmɑ:dʒɪn(ə)l 'praɪsɪŋ/ noun
1. the practice of basing the selling price of a product on its variable costs of production plus a margin, but excluding fixed costs
2. the practice of making the selling price the same as the cost of a single extra unit above the number already planned

Dictionary of banking and finance. 2015.

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